The CRM Guild International, an association of companies who have similar interests in CRM and supporting technology; the purpose of the association is mutual aid to give help and advice to its members and to make regulations and set standards for the implementation of CRM projects for the benefit of their respective clients. Members work together, share resources and have the capability to implement geographically diverse projects - worldwide.  Guild members offer standardized services without the overhead of large consulting or technology firms often associated with high cost projects.